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We want to talk about #marketingandcommunications 🔽

Its good practice as a marketing professional to map out how you plan to spend your first 3 months in a new company , but not everyone takes the time to reflect.Time moves fast (especially in the marketing arena). From 3 to 30 months, here are my 10 biggest reflections to date 💭 :1) Do things in the first year that will pay off in years 2, 3 and beyond. Todays actions are tomorrows results2) Keep learning, never get complacent 3) Know when its time to act and when its time to perfect4) Avoid 'random acts of marketing'5) Have strong convictions, but stay open to new ideas6) Collaborate closely with cross functional teams/departments7) Say 'no' more than you say 'yes' (Prioritise the strategy)8) Internal communications is just as important as external communications9) Speak to customers directly and listen closely10) Embrace the journey and surround yourself with other expertsIf you work in marketing too , what would you add in? #Marketingjourney #Marketing

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Reporting in PR!Do you receive regular PR reports? How important are they to you in managing your campaigns?For us, reporting is a non negotiable. It's baked into our account management, and personalised to a client's needs whether they ask for weekly highlights, monthly reports or quarterly deep dives. In a time where all live and breathe data and insights, it's crazy to hear that some companies don't receive regular reports from PRs. It's what we do. Each agency offers different metrics, but we're all guided by overarching principles which are widely discussed in the industry, yet we still see such a huge disparency in PR reporting. Only by evaluating what stories achieved results and what campaigns missed the mark, can we plan effective strategies and tactics for clients. If you're not using the data to guide your campaigns, you're missing out. Sarah Thomas Olivia Brackenridge Rio Saltonstall Sophie De Luca

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How can marketing communications help health equity?

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The media landscape is changing and communication professionals need to adjust to fit the unique needs and experiences of reporters. Bryan Kawasaki put it well in a recent feature with Strategic Health Care Marketing.“It’s wise to go that extra mile to walk general assignment reporters through complex stories and make sure you provide them with enough resources for them to write an accurate story. You shouldn’t expect them to have the same level of background information that someone who’s just focused on health care would have.”#PR #healthcare #publicrelations

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We have deep marketing and communications expertise

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In case you are interested

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Colleagues in the PR Comms/Strategy Sector, I have a QOTD—Based on your expertise and experience, do you think/feel in today’s climate of Branding and Communications (PR Strategy) that it is more difficult to gain and garner traction for a relatively new brand/talent/personality/organization to gain traction -OR- to implement a new campaign with emphasis on PR rebranding or a returning brand/talent/personality/organization (NO MATTER THE INDUSTRY) who has had previous traction and diversity in visibility, but hasn’t invested in a consistent campaign in some time or who have allowed too much time lapse to whereas a significant gap causes the brand to start all over again? Which is more difficult in your opinion or experience?Do you consider what new tactics you’ll use in PR rebranding or do you just skip pass this element in such because of time restraints you maybe faced with? Do you consider the new strategies especially in this technology world we are in…to enhance the image, or change the perception of such, or to gain more media traction? (I guess this is multiple questions tied into one, lol)

If your business wants to succeed but can't afford, or maybe find, a full time Marketing Director then there is another way. For businesses at a crossroads, aiming for accelerated growth, tackling internal communications problems, launching a new product or seeking to innovate within their market, an experienced Marketing Director is a key role and can add real value to your business. BUT, if you can't afford or find the person your business really needs; someone with experience and the ability to combine strategy and delivery, then have you considered an interim Marketing Director role? This is a service we offer many of our clients as it often provides the perfect blend of flexibility, expertise, cross sector thinking and immediate support. Whether it's a day or two a month over a longer term or a short intensive period of activity, a fresh perspective from someone from outside your business who will challenge you in a good way, presents a real opportunity to tackle issues, seize opportunities, transform your marketing strategies, and make your business more agile, forward-thinking, and ready for whatever comes next.It's something to really think about if that key role is missing from your board table at the moment, because it means your business is missing out on the value that role can add. If you'd like to talk about how interim marketing director level support, or indeed a full plug in marketing team, could help your business then please drop me a message on here, email me emma@fredmarketing.co.uk or go retro and call me on 01482 227227. No hard sell I promise, it's always good to talk. #marketingdirector #communications #businessconsultancy

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